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This web page states the following, "Prolon mouthguards help to keep you safe and focused on the game." We saw that the web page said " While mouthguards protect for your teeth." It also said " Their primary purpose is to drastically reduce the risk of concussion. Caused by impact with either another player or a hard playing surface. Prolon mouthguards are designed to make you safer without interfering with your performance. Using a boil and bite process you get a mouthguard molded to your mouth, ensuring the best fit possible." The header had mouthguard as the highest ranking optimized keyword. It is followed by mouth guard, sport, and sport mouth guard which isn't as ranked as highly as mouthguard. The next words prolon.co.nz uses is sport mouthguard. sport protection was included and could not be viewed by web crawlers.